Matilda Djerf, known to many as a go-to Pinterest inspiration for picture-perfect hair, has expanded her realm beyond fashion with the launch of a new line – ‘Djerf Avenue Beauty’. While her voluminous hair has been a signature characteristic, her business endeavours, until now, have been solely focused on fashion. This blog post will provide you with all the essential information about her new products, following the launch that took place this week. Stay tuned to get the latest updates and insights into this exciting beauty range.

Matilda has launched three beauty products – namely, the ‘On-the-Go Styling Gel’ in both core scent and fragrance-free options, and her ‘Breeze Styling Mist’. What’s even more remarkable is that all of her beauty products are 100% recyclable! This product range is proof of her dedication to sustainable beauty solutions while ensuring the utmost care for your hair.

Matilda’s products appear to be purposefully multifunctional, capable of taming flyaways, providing definition and texture, and permitting intense volume. These versatile products seem to accommodate a variety of hair types, making it easy to find something that works specifically for you. Additionally, her website features an array of helpful tips and styling videos that you should definitely check out if you’re contemplating purchasing these products.

In addition to her beauty products, Matilda has also launched a range of items that she fondly refers to as ‘To Pair With Hair’. This collection carries her signature Djerf Avenue style, featuring a variety of pieces from robes to scrunchies. I’ve included a few of my favourites with corresponding links below for your convenience.

By exploring the iconic features of Djerf Avenue through her new hair care line, everyone is equipped with the tools to achieve her signature looks. Hopefully, this blog post has provided helpful insights to inform your next beauty purchase.